Gwenn Le Pechoux

My design process

Over the last 4 years I have worked on projects in 9 industries. This is how I can help businesses to provide more values to customers, through product design.

Drink Delivery App

HEINEKEN has launched a drink delivery business in Malaysia.A new app and website experience were conceived through:

• Design sprint
• Analytics
• User interviews
• User testing
• Survey
• Native app design
• Responsive web design

e-hailing from anywhere in the Netherlands - DEXTR

Uber and Lyft only benefit city dwellers in Amsterdam and 4 other cities where there is a substantial supply of drivers. In rural areas our client have noticed that people have limited transportation options since not many people apply to become taxi drivers. What we did:

• Design sprint
• Survey
• User testing
• Native app design
• Admin portal design
• Responsive web design
• White label platform design

Social media & Travel app - IONTech

IONTech is the leading hardware distributor in the Phillippines. Desiring to undergo a radical digital transformation, they have partnered with us to venture into mobile apps. What we did:

• Workshop
• Competitor analysis
• User testing
• Native app design

e-wallet for Suriname

Before starting the project I did not much know of Suriname, a country neighboring Venezuela and Guyana…With our Surinamese client GWAP We had to make sure to take into account Surinamese people's habits, shop owner preferences and also legal requirements to ensure a successful adoption rate of this new payment system.

• User interview
• User testing
• 2 native app designs for merchants & end-users

Malaysia's first aftermarket sneaker marketplace - CNRD

Currently in Malaysia sneaker aficionados rely on Facebook marketplace and International consignment platforms like stockX and Flight club to hunt for rare shoes. Facebook marketplace reselling is a tedious process and in foreign platforms the commission fee is high and significant shipping costs are cut from their total payout. What we did:

• Responsive web design
• Seller portal design

Bolt dimension calculator

Peco douwes, a bolt supplier had the idea to create a basic bolt calculator app to help potential clients. Bolt buyers could download the app and find what size the bolt had to be, based on the bolt diameter needed for the project. While clients valued the bolt calculator, it was time to upgrade it with more complete features.

• Native app design

Rekindling with traditions: Digital obituary

Our client wanted to be more than a funeral organizer. They decided to venture into a digital product and together we wanted to build a a digital photo album and teach young Malaysian how to celebrate their ancestors based on the varied buddhist rites exisiting in the Chinese Malaysian community.

• User interviews
• Card sorting
• User testing
• Responsive web design
• Seller portal design

Oral care digital campaign

Oral care company Jordan is well-known for its traditional product line in Malaysia. Can they find a similar success with their green oral care through a digital strategy? By completing a workshop, they were able to find out whether or not Malaysians were receptive to sustainable oral care offers, and avoid risking major losses if they were to invest in a digital campaign.

• Remote Workshop
• User testing

Kitchen Display System

More and more small restaurants want to install a kitchen display system, to help kitchen staff view orders and prioritise them. Features:

• Display the morst urgent order first
• Cross order items that have already been completed
• Order history to oversee kitchen performance
• Different views of orders
• Basic customisation of the display

MyTeacher

My teacher language institute is a renowned language school in Kuala Lumpur. With the covid-19 pandemic, students have no choice but follow online classes, which demand is increasing dramatically this year. Myteacher requested me to design an app that helps both students and staff of Myteacher. Features:

• Interactive exercises
• New speaking exercises
• Animations
• Control of distribution of couse material

Travelog

Travelog is a travel website with deals all over SEA. They currently do not have an app so here is my suggestion on how Travelog could look like, mobile version. Features:

• Browse for hotels & activities
• Organize a trip with friends easily
• Blog your travel tips on the Travelog social media page
• Switch from browsing hotels to scrolling social media feed, intuitively

Flower Chimp

A redesign of Flower Chimp, to improve search. Flower Chimp is an online flower delivery store. Suggestions I have made are based on the latest design research on e-commerce websites. Features:

• Landing page on desktop, made more personal, interactive and decluttered
• Product list page with customised filters and search tool to discover faster within a category

Men's Journal

A redesign of a men's lifestyle magazine. Most of these magazines feature a limited app that displays the pdf of the monthly issue. I suggest an interactive design for both the app and the website for Men's Journal, to differentiate itself from others with a better reading experience. Features:

• Read and save articles on mobile and desktop
• Search by topics made easy
• Design that takes inspiration from the original hardcopy magazine
• Personal page where you can save articles and get personal recommendations